Our Story
If you’ve ever made
the
move to natural
products,
you know
it doesn’t feel like
frolicking in a field.
It’s choosing between actually clean ingredients or formulas that actually work.
Natural, subtle aromas or unidentifiable artificial scents.
Truly sustainable packaging or sourcing that’s potentially harmful.
Products that are pleasant to use or textures that literally feel like rocks.
HIGHER STANDARDS
We designed Each
& Every
self-care to
do & feel good.
HIGHER STANDARDS
We designed Each
& Every
self-care to
do & feel good.
As two women working in the highly-gendered beauty industry, we were frustrated. Safe & natural self-care that actually worked for one & all? It was not a thing. So in 2017, we got started by reinventing deodorant & set out to establish a higher standard for all beauty care products.
-
Our mission.
Reinventing sustainable self-care to
serve
each & every human. And our one
& only planet.
OUR METHOD
“Everything we do is
invention.
We throw
out all of the traditional
ingredients & start
from scratch.”
- Mikah, Co-Founder and Product Development Leader
OUR METHOD
“Everything we do is
invention.
We throw
out all of the traditional
ingredients & start
from scratch.”
- Mikah, Co-Founder and Product Development Leader
-
Full transparency for all.
We invent each & every formula instead of selecting them “off-the-shelf.” That way we know & share the full story behind all of our ingredients, from sourcing to ecological impact.
-
Formulas that push what’s possible.
We’ll never stop inventing more effective formulas from natural plant-based ingredients. Because the more our products wow & work, the closer we’ll be to self-care that serves one & all.